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Sponsors
Below are some of the companies supporting Cask Ale Week this year. Click on the image to see how they are supporting their customers.
If you know anything these companies are doing then please let us know by emailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 Adnams- Providing kits to Enterprise and Punch lessees, as well as Adnams tied houses. www.adnams.co.uk |
 Black SheepProviding 1/3 pint kits to Enterprise and Punch lessees, as well as to their own local free trade customers. Adding on a bespoke 'beer hunter' kit.www.blacksheepbrewery.com/ |
 BrainsBrains, famed for cask ale favourites such as Brains SA and Dark, will be launching ‘Beer Tapas’ ahead of National Cask Ale Week (29th March – 5th April) in a bid to encourage trial. Featuring three third pint glasses in a branded wooden tray, Beer Tapas will be available throughout and beyond National Cask Ale Week in around 200 pubs, including over 100 Brains managed and tenanted houses. Richard Davies, Sales and Marketing Director explains: "The beer tapas tray gives customers the opportunity to try three different cask ales but drink the equivalent of one pint. We think it’s a great way of encouraging customers to switch from other categories to try cask ale and also a good way of giving current cask drinkers greater variety of choice." The tray has been branded ‘Brains Beer’, and the glasses are etched with ‘Beer Tapas’. Richard Davies adds, "This is about growing the cask ale category, with an emphasis on trial and exploration. Naturally we want to encourage customers to try the full Brains range, but we also want to see them trying brands and styles they wouldn’t normally try." |
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 ButcombeButcombe’s sausage and ale evening was such a success during last year’s Cask Ale Week they are building an ale themed menu alongside other celebrations for 2010. Managing Director of Butcombe Brewery said "We will be featuring Butcombe beer battered Fish & Chips with a free pint of ale. We are looking to run another beer related quiz, sponsor an ARC charity walk from the Queen’s Arms at Bleadon to the Swan Inn, Rowberrow as well as provide an opportunity to taste a range of beers."
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 CaledonianKits with 8 t-shirts + 30 collector cards, 2 posters, a stamper, drip mats and a bar runner.www.caledonian-brewery.co.uk/ |
 CarlsbergKits will be distributed through their 'We Deliver More' websitewww.carlsbergwedelivermore.co.uk/ |
 Enterprise InnsEnterprise lessees have access to a number of different brewer supplied kits. Phone the Enterprise call centre for more details.www.enterpriseinns.com/Pages/Home.aspx |
 Everards BreweryEverards will be using Cask Ale Week 2010 to ‘introduce a friend’ to cask ale, special tasting sessions will be held at some of the flagship real ale pubs to help celebrate our national drink. Gold courses will also be available to for all femAle novices to attend, where they will be given the opportunity to brew and name their own ale. |
 Fullerswww.fullers.co.uk |
 Greene KingGreene King will be using Cask Ale Week 2010 to encourage new drinkers to sample the joys of cask ale with a 1/3 pint taster pack, allowing customers to buy 3 x 1/3 pint samples of different beers for the price of 1 pint. Also there is a t-shirt collector kit which will give away t-shirts when certain numbers of beers have been drunk. www.greeneking.co.uk |
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 Hook NortonProviding branded kits for Hook Norton pubs and also national accounts.www.hooknortonbrewery.co.uk |
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 IFBBThe IFBB are pleased to sponsor National Cask Ale Week for the second year in succession. Our 26 members can be found listed on our website www.familybrewers.co.uk and you can find out what they are doing to support Cask Ale Week by clicking on their links on the Cask Ale Week website. Independent Family Brewers of Britain |
 J W LeesProviding kits for JW Lees tenanted and managed pubs as well as some other accounts.http://www.wordforwine.co.uk/jwlees/index.php |
 Marston'sOffering our customers a countrywide ale trail from the comfort of the bar
Marstons will be playing host to a cask beer festival running in over 400 managed houses, introducing ale virgins to the joys of Britain’s national drink. A taste tour of Britain, sampling kits and female day will all take place during National Cask Ale Week 2010. www.marstons.co.uk |
 Mitchells of LancasterComing soon... |
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 Punch TavernsPunch lessees have access to a large number of different brewer supplied kits. Phone the Punch Taverns call centre for more details.www.punchtaverns.com/Punch |
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 Shepherd NeameMicrobrewery tours to educate people on brewing and styles of beer will be part of the ‘Celebrate Cask Ale Week’ at Shepherds Neame from 29th March – 5th April. Competitions will be held encouraging men and women to come and try out some different beers and get the chance to win a fabulous prize. www.shepherd-neame.co.uk |
 SIBAWe are pleased to announce SIBA will be supporting National Cask Ale Week 2010 providing a national marketing campaign encouraging pub goers to try out real ale. The exciting proposal will see marketing activity including 1,000 pubs receiving free promotional packs worth £30 each. SIBA’s Commercial Director, Nick Stafford has said “We are delighted to be helping a number of our customer pubs make the most of National Cask Ale Week”. http://siba.co.uk/ |
 St. AustellTribute customers could be in for a special surprise during National Cask Ale Week. St Austell is running an in-pub prize draw to win a weekend break for two in Cornwall. St Austell brewery has also produced a special beer to celebrate the 150th anniversary of Western Morning News, the regional daily paper serving Cornwall, Devon and Somerset. The special brew will be launched during National Cask Ale Week. www.staustellbrewery.co.uk/ |
 Tattershall Castle GroupKit being provided for their cask ale pubs.http://tattershallcastlegroup.com/venues.asp |
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 ThwaitesDaniel Thwaites, will be encouraging customers to ‘Discover Cask Ale, Discover Wainwright’ aiming to get 100,000 glasses of real ale into consumers’ hands. For those wishing to try out Wainwright and other Thwaites beer, 1/3 of a pint glasses will be available to test the ale of choice. www.danielthwaites.com |
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 WadworthWadworth has produced an exciting new ale to tantalise the taste buds for National Cask Ale Week 2010. The ale will be sold at the canal side pub The Bridge Inn, Horton and has been developed to celebrate 200 years of the Kennet & Avon Canal. www.wadworth.co.uk |
 Waverley TBS1/3 pint kits being offered to customers. For full details follow the link below.http://www.waverleytbs.com/Site/26/Documents/TotalCask/March%202010%20Total%20Cask%20Brochure.pdf |
 Wells and Young'sWells and Young managed to double cask ale sales at the White Horse, Bedford last year. Licensees Nigel and Sue Anstead are hoping 2010 Cask Ale Week will equal the success of 2009. Nigel said: “This year we will be including ale themed questions in our quiz evenings and build on our range of home cooked ale dishes such as Beef & Bombardier Ale hot pot and Beef & Bombardier Ale pie.” www.wellsandyoungs.co.uk |
 Whitbread
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